If you want to increase your reach, one of the most effective ways is to promote your Instagram marketing strategy on other different social media platforms as well. There may be already a huge and trusted fan following of you and your business on Facebook, Twitter, LinkedIn, and other social media channels. It is only prudent to invite these fans to follow you on Instagram as well. This will help you to cross-promote your brand thereby increasing your reach.
When you focus on cross-promoting, you will generate more exposure efficiently and effectively to your Instagram account and content. This will inevitably and eventually improve your brand image and at the same time bring down the expense of creating a new content.
Ideas of cross promotion
There are different ways and ideas of cross-promotion of a brand. It will depend on your specific brand, type of business and your social media goals as to which method you will choose. Here are a few ideas:
If all are done effectively and perfectly, one or all of these strategies will help you to grow your Instagram marketing successfully one step at a time.
Track the right metrics
Once you have decided and implemented the strategies to promote your business on other social media channels, you will have to monitor and keep a track on your Instagram performance. This is the first step to improve it. Use different tools and software such as Like4Like to know about the results. Knowing the right metrics will provide you with measurable results to deal with and you can instantly have more efficiency and clarity.
However, you must know the right ways to track the right metrics so that you make the most out of your marketing efforts. These ways include:
When you monitor these metrics along with others such as an increase in hashtags and hashtag interaction, you will have a more effective market for your business on Instagram.