Most of the business owners have heard a number of theories that are related to Instagram marketing and why it is good for both the small and big businesses. But an important thing that they constantly think is how their business can benefit from Instagram. According to www.smallbiztrends.com, 52% of the owners of a small business use Instagram. It is true that not a single business will want to waste their time before knowing the reasons as to why Instagram is so popular among the businesses these days. More than half of the world’s population is on Instagram and there is a strong reason behind it. Instagram allows businesses to keep in touch with their customers personally.
If you want to know why Instagram is going to be extremely good for your business irrespective of its kind, you should consider the tips that are listed below.
Instagram is all about storytelling
Almost everyone grows up with the happily ever after of a particular Fairytale and with time, they also start getting engrossed in the various twists that are associated with the celebrity news. People are also drawn to those around them who can constantly recount funny or dramatic events. Storytelling is one of the most important parts of the human nature and if you consider it from your business perspective, you will understand that narrating a crisp and unique story is probably the best way of creating an emotional connection with both the present as well as the target customers. Christmas is coming and this time of the year is perfect to share visual contents related to Christmas that will help in gaining more customers. And this can be done with the help of your Instagram profile. You can get real followers for Instagram by taking help of social media marketing companies.
Visual content helps in taking care of the marketing strategy
Photos are undoubtedly engaging and various reports have stated that a visual post is capable of producing more than 65% of the complete engagement. Instagram is the best for keeping your fans engaged and once they are interested in your business, they will definitely come back for a lot more. Instagram can be used as a testing platform to see which images are getting the maximum engagement and on basis of that, you can incorporate all the photos on the various other channels of marketing, like your email newsletter or your blog.
Instagram allows you to reach wider audiences
There are millions of monthly users who have an Instagram account and this enables the businesses to connect with their potential audience. When you are posting anything on Instagram, make use of hashtags as they are undoubtedly the best option of getting your contents in front of the entire Instagram world. This will allow target customers who are looking for you, to discover you without any hassle. Creating targeted advertisements is also a great idea, especially if you want to invest your money.
It is pretty clear that Instagram will help a business to flourish in a manner that is completely different from the other marketing methods. If you are still not on Instagram, make sure that you become a part of it soon.